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Design and Business

Diseño y Empresa

Design and Business

Round table

18 November | 12:00 h - 13:30 h

Design and business. A round table that delves into the potential of design in companies and organizations, a potential that translates into the improvement of products and services, in the proximity to the client and consumers and, ultimately, in the increase of agility and business competitiveness.

Why are designers increasingly important in companies? Is design an exclusively operational resource? What does design contribute to the business fabric and industry? Does design occupy a clear place in the business imaginary? These and other questions will be the focus of a round table aimed at companies and organizations interested in this binomial: Design and business, business and design.


  • Jose Ignacio Aguirre, Brand Director of NUUK and Founding Partner of Smotion / Klap.
  • Borja Piñeiro, Head of Design at Prosegur
  • Miguel Sabel, Director of Strategic Design at Designit.


  • Rodrigo Martínez, Head of the Design Area at the University of Deusto
Atrio del CRAI (Biblioteca de la Universidad de Deusto, Ramón Rubial Kalea, 1)
Deusto Design